Active Donors

The active donors count the total number of donors that have these criteria:

  • Having at least 1 active recurring gift.
  • Having at least 1 donation attempt (a transaction regardless of transaction status) in the relevant period.

Note that only donors who have related recurring gifts start date will be counted when these time-related filters below is being active (is selected).

  • Last 12 Transaction Months
  • Transaction Tear
  • Transaction Fiscal Year

Found in

  • Home page
  • Analytics Regular Giving KPIs page
  • Analytics Installment View page (Donors in the Volume and Average Gift by Cohort table)
  • Analytics Calendar View page (Total Active card)